1. Introduction

This Cookie Policy explains how From The Ground Up Ltd (“we”, “our”, “us”) uses cookies and similar technologies on our website. It should be read alongside our [Privacy Policy](link to privacy policy).
By using our website, you agree to the use of cookies as described in this policy. You can change your preferences at any time.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites function properly, improve user experience, and provide information to the site owners.

3. Types of Cookies We Use

a) Strictly Necessary Cookies

• Required for the website to function properly (e.g., navigation, security, forms).
• These cookies cannot be switched off.

b) Performance & Analytics Cookies

• Collect anonymous information about how visitors use our website.
• We use Google Analytics to monitor traffic, page performance, and user behaviour.
• Data collected may include IP address, browser type, and pages visited.
• This helps us improve our website and services.

c) Functional Cookies

• Enable the website to remember your preferences (such as language or region).

d) Targeting & Advertising Cookies

• We may use these in the future to deliver relevant ads or content. Currently, we only use cookies for analytics and website performance.

4. Third-Party Cookies

Some cookies may be set by third-party services such as Google.

• Google Analytics: Tracks and reports website traffic. Data may be shared with Google in accordance with their Privacy Policy.
• We do not control third-party cookies and recommend checking their policies for more details.

5. How to Control Cookies

You can control and manage cookies in the following ways:

• Cookie Consent Banner: On your first visit, you will be asked to accept or reject non-essential cookies.
• Browser Settings: You can disable cookies via your browser settings. Please note this may affect the functionality of our website.
• Google Analytics Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

6. Data Retention

Cookies are stored for varying periods depending on their purpose:

• Session cookies: Deleted when you close your browser.
• Persistent cookies: Remain on your device until they expire or are deleted.

7. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.”

8. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

From The Ground Up Ltd
Email: info@fromthegroundupltd.co.uk
Phone: 07590 061 204 07749 697 369