1. Introduction

From The Ground Up Ltd is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website or services.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following types of personal data:

Information you provide directly:

• Name
• Email address
• Phone number
• Address (if relevant to our services)
• Any other details you provide through contact forms or when requesting a quote

Information collected automatically:

• IP address
• Browser type and version
• Pages visited and time spent on our site
• Cookies and tracking data (see Section 8)

3. How We Use Your Information

We use your personal data to:

• Respond to your enquiries and provide quotations
• Deliver our services and manage customer relationships
• Improve our website, services, and customer experience
• Send you updates, marketing, or promotional material (only with your consent)
• Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process your personal data under the following legal grounds:

• Contractual necessity – to provide you with our services or quotes
• Consent – when you opt-in to receive marketing communications
• Legitimate interests – to improve our services and website
• Legal obligations – to comply with UK law

5. How We Share Your Data

We do not sell your personal data. However, we may share it with:

• Trusted third-party service providers (such as website hosting, analytics, or email services)
• Legal authorities if required to comply with legal obligations
• Business partners only where necessary to deliver our services

All third parties are required to keep your data secure and use it only for the purposes we specify.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.

7. Your Rights

Under UK GDPR, you have the following rights:

• Right to access the personal data we hold about you

• Right to request correction of inaccurate data

• Right to request erasure (“the right to be forgotten”)
• Right to restrict processing of your data
• Right to data portability
• Right to object to processing (including direct marketing)
• Right to withdraw consent at any time

To exercise any of these rights, please contact us using the details in Section 10.

8. Cookies & Tracking Technologies

Our website uses cookies to enhance your browsing experience, analyse website traffic, and improve functionality. You can manage or disable cookies through your browser settings.

For more details, please see our Cookie Policy.

9. Security of Your Data

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure. However, no method of online transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

From The Ground Up Ltd
Email: info@fromthegroundupltd.co.uk
Phone: 07590 061 204 07749 697 369
Address: [Insert Business Address]

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.”